Clamshell Blog

Mention of the packaging, people immediately think of its function to protect goods. In fact, the real charm of the source package is its marketing function. Today, packaging protection in the increasingly weakened, while the marketing functions have gradually strengthened. Packaging has become an important tool for business promotion.
    First, packaging is really attractive
U.S. food company introduced a new chocolate, as with the other company’s chocolate is no different, even if nobody cares about affordable too. Later, the company changed the marketing strategy for the design of portable gorgeous chocolate packaging, candy prominent feature of their gifts will be price increases several times, business has been remarkably good results. The beginning of reform and opening, Hong Kong businessmen to the altar of Sichuan pickled mustard installed a large number of purchase, and then break the large altar, for plastic bag, changed hands sold to other countries, not only doubled in price, but also more popular。