Clamshell Blog

A wide range of plastic packaging bags, standard variable, therefore, design and production staff are often overlooked bag method, the result is fine although the design is issued, but the finished product obtained was sub-packages were intended to, or even a waste. Experience tells us that only in the understanding of common types of packaging based on the design concept to full play to stop the design process does not meet bag works, design and practical, perfect finished product packaging.

Plastic bags can be divided into three sides by seal bag, sealed in the end, three-dimensional letters and film material in 4 categories.

Trilateral closure is sealed in bags around, are, back sizes are finished sizes, with some overall sense of design unfettered, and before and after the design has a certain consistency. As is, the back of the same size, can first design front, back and front to respond. When the plate is, back to arrange a set of a roller.

In the back of the end closure is sealed, positive dimensions of finished size, the back is divided into two equal parts, and its width is equal to the width of the positive, often in the design is the front and back sides started to carry out integrated design, and about The increase 1cm Edge, are, also, a set of back roller.

Three-dimensional in the closure is sealed in the bottom, based on three-dimensional on both sides plus side, is back, side 3 face the same version in the same set of rollers.

Printed materials, film material because of the restrictions, the positive and negative must be designed separately, separate plate, not both appear in the same set of a roller.

1, the importance of packaging
First, the product is the carrier of enterprises of various interests, but the specific form of packaging which is the value to the customer. Second, the packaging is the most contact with representatives of businesses and consumers the lowest cost of a medium that conveys the brand and product value. When customers purchase products will first determine the value of products through packaging, and judgments of value not only from the aesthetic point of view, but passing through the packaging or lead him to meet the potential demand for information to achieve. Packaging can play a role in both of these need our attention packaging design, to create new value for us. We also need new packaging design and methods to achieve this end, here is my theory and reality from the perspective of “how the product packaging design to create value.

2, the value of packaging design and value creation approach
The value of products mainly consists of two parts: one is the product value that the product quality, use this value only after the consumer can perceive; the other part is conveyed through the package design and product selling points out the value of the brand, it is used Graphics implied by consumer psychology to guide the implementation. Therefore, a good package design can not only the most effective dissemination of product information, to better promote the product of the psychological value of the customer to purchase a product, not only make him understand the real value, but also through packaging design, the message implied by the He can get the interests of many non-product

Mention of the packaging, people immediately think of its function to protect goods. In fact, the real charm of the source package is its marketing function. Today, packaging protection in the increasingly weakened, while the marketing functions have gradually strengthened. Packaging has become an important tool for business promotion.
    First, packaging is really attractive
U.S. food company introduced a new chocolate, as with the other company’s chocolate is no different, even if nobody cares about affordable too. Later, the company changed the marketing strategy for the design of portable gorgeous chocolate packaging, candy prominent feature of their gifts will be price increases several times, business has been remarkably good results. The beginning of reform and opening, Hong Kong businessmen to the altar of Sichuan pickled mustard installed a large number of purchase, and then break the large altar, for plastic bag, changed hands sold to other countries, not only doubled in price, but also more popular。

Recently, the Beijing Bureau of Civil Affairs Printing Quality Association training center in Beijing held a grand awards ceremony concluded in 2009. At the meeting, issued on 15 varieties of quality printing awards, including printing plant sending from 17 to 20 were printed, “2009 North persons Cup Indian quality awards.”

At the meeting, Chairman of Beijing Mr. Ren Yucheng Quality Association made a presentation entitled, “work together to create high-quality, mutual benefit and win-win sharing, publishing and printing industry, on reasonable advance healthy and sustainable capital development”. Reported that in 2009 the cooperation in various units, of Beijing Quality Association member units in quality management has further enhanced the level of physical product quality steadily improved; to plant community recreational activities in an interactive system made for the platform breakthrough “quality and favorable price, superior quality live source” has entered the implementation phase; market surveillance, corporate checks have withstood the rigorous test of the market pass rate over 99% for the prosperity of the capital market has contributed to culture .

North Group Corporation, the North’s shares on the print quality Panglian Dong, chairman of the printing machinery business addressed the new requirements. Pang General pointed out that China’s printing industry to progress, China’s printing equipment should progress, both on the road in the development of a wide range of common interests, the North people as our biggest Guo Zihao printing equipment manufacturer, has the responsibility to China enterprises to provide better printing quality printing equipment, the North will continue to strive for this.

China Agriculture Press printing plant, Beijing Union flourishing industry Co., Ltd., one of the younger printing, Beijing Branch Printing Co., Ltd. on behalf of advanced printing enterprises speech, in which the speech of Chinese agriculture printing the title “Four winds insist the quality of any Fall do not relax “, to impress peers. Participants around the “quality” as the theme, on how to improve product quality, to ensure the stability of print quality, quality of work and other aspects of the conduct of extensive communication and discussion.

In the “Food Safety Law”, “used in food packaging materials and containers that package, in full bloom food or food additives used in paper, bamboo, wood, metal, enamel, ceramic, plastic, rubber, natural fibers, chemical fibers and glass products, and direct contact with food or food additive paint. ”

    As food “personal clothing”, the safety of food packaging materials will directly affect food quality, substandard food packaging in the course of adverse effects to human health, particularly children and young people will produce the healthy development of a major security hidden.

    Understand consumer

    Plastic preferred “PE” logo

    1, to the regular supermarkets to buy the regular product, obtain a copy of notes of evidence in future when the only evidence of complaints or reports.

    2, carefully read the product packaging information, including name of manufacturer, production license (QS), production numbers, corporate logos and trademarks.

    3, buy fresh film and plastic products, look for product packaging are not specified by the polyethylene (PE) is made of plastic wrap or plastic products, packaging is marked with “PE”, “do not contain PVC” or “can be used for microwave heating,” such a symbol, written material of PVC or do not do not buy as much as possible.

    4, pay attention to product use and application and, if inappropriate equipment plastic oil, acidic food.

    5, when the food is any plastic film packaging, must not use the microwave cooking or in the steamer, rice cooker heating.

    Plugging the new law

    Article 27: Food production and operation shall comply with food safety standards and meet the following requirements:

    (E) cutlery, drink, and in full bloom with direct entrance to food containers should be washed before use, disinfection, cooking utensils, appliances should be cleaned after use to keep clean;

    (Vi) storage, transport and handling of food containers, tools and equipment should be safe, sound, clean, to prevent food contamination and meet the required temperature to ensure food safety and other special requirements, may not be food and toxic and hazardous materials with transport;

    (7) directly imported food should be small packets or in nontoxic, clean packaging materials, utensils.

Goethe University researchers recently found that the widely-used plastic bottled mineral water is very safe, because the plastic bottle containing estrogen chemicals can leak into the bottle of water, after drinking will harm the human body.

Vice President of the International Association for Food Packaging Dong Lion said, in order to increase the transparency of the bottle, and now basically all plastic bottles called BPA added raw materials, this material may be a result of estrogen infiltration “culprit.”

However, the existing experimental data, such harm is extremely weak, the people there must be no panic. Dong Lion said, whether bottled water or bottle, the selection of these plastic bottles to choose colorless, and not the blind pursuit of transparency.