Clamshell Blog

1, the importance of packaging
First, the product is the carrier of enterprises of various interests, but the specific form of packaging which is the value to the customer. Second, the packaging is the most contact with representatives of businesses and consumers the lowest cost of a medium that conveys the brand and product value. When customers purchase products will first determine the value of products through packaging, and judgments of value not only from the aesthetic point of view, but passing through the packaging or lead him to meet the potential demand for information to achieve. Packaging can play a role in both of these need our attention packaging design, to create new value for us. We also need new packaging design and methods to achieve this end, here is my theory and reality from the perspective of “how the product packaging design to create value.

2, the value of packaging design and value creation approach
The value of products mainly consists of two parts: one is the product value that the product quality, use this value only after the consumer can perceive; the other part is conveyed through the package design and product selling points out the value of the brand, it is used Graphics implied by consumer psychology to guide the implementation. Therefore, a good package design can not only the most effective dissemination of product information, to better promote the product of the psychological value of the customer to purchase a product, not only make him understand the real value, but also through packaging design, the message implied by the He can get the interests of many non-product