Clamshell Blog

Consumers across categories express frustration with the difficulty of opening clamshell packages, and Victorinox Swiss Army Inc. believes it has come up with one solution in redesigning the packages for its Original Swiss Army Knife.
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The company has replaced its clamshell packaging with sustainable, paperboard blister packaging. The new packages make use of MeadWestvaco’s Natralock®, a primarily paperboard design that uses 60% less plastic on average than petroleum-based polyvinyl chloride clamshells and 65% less energy in production.

“As a brand that just celebrated 125 years of iconic design and innovation, as well as a long heritage of environmental responsibility, we are proud to incorporate more sustainable packaging into our product line with Natralock,” says Rick Taggart, Victorinox Swiss Army President. “It has resulted in a better-designed, more responsible and consumer-friendly package that we believe will amplify the experience with the Victorinox Swiss Army brand.”

The new packages are high-strength and tear-resistant, and are made from sustainably sourced paperboard with a clear plastic APET or rPET bubble.