Clamshell Blog

Packaging design is the combination of art and natural sciences, applied to the product’s packaging to protect and beautify the area, it is not a generalized “art” is not a simple decoration, but with science, art, material, economic, psychological, market Integrated elements such as the embodiment of multi-functional.

The main role of packaging has two: one is to protect the product; second, beautification and promotional products. The basic task of packaging design is a scientific, economic, complete packaging shape, structure and interior design.

(1) Packaging Design

Packaging Design, also known as physical design, most of that shape containers. It is the use of aesthetic principles, by shape, color and other factors change, will have the functionality and appearance of the beautiful packaging containers modeling, visual forms. Containers must be able to reliably protect the product, must have good appearance, needs to fit with the economic and so on.

(2) Packaging Design

Packaging structure design is from the protective packaging, convenience, reusability and other basic functions and the actual production conditions, based on scientific principles to the packaging of the external and internal structure derived from the design for specific consideration. A good structural design should be to effectively protect the primary functions of goods; Secondly, we should consider using, carrying, display, the convenience of shipping, etc.; also be able to reuse as much as possible into account, can display the contents and so on.

(3) Packing Design

Packing design is design, text, color, relief and other art forms, highlighting product features and image, and strive to form compact, novel designs, bright colors, clear text, decorative and landscaping products to promote product sales. Packaging and decoration is an integrated science, is both a practical art, it is an engineering technology, arts and crafts and the combination of engineering and to consider the marketing, consumer economics, consumer psychology and other disciplines.

A good package design, packaging design, structural design, decoration design the three organic unity, the only way to fully play the role of packaging design. Moreover, the packaging design not only involves the two major academic technology and the arts, it also involved in their respective areas of many other related disciplines, therefore, to get a good package design is the need for some hard work under the.