Packaging Enterprises: should pay attention to the relationship with customers
Imperial College London, the food marketing expert David Hughes recently by the Australian Packaging Council (Packaging Council of Australia) will be the packaging of the seminar organized by the packaging industry is facing the biggest challenge is too concerned about the cost savings, without attention to our clients value.
It DavidHughes introduction, this phenomenon is mainly due to packaging and packaging manufacturers customers most commercial relations rather than a partnership, so product development is often will give up simply as a lower packaging costs opportunities.
Point for Hughes, Gavin Williams, CEO of the Australian packaging members also expressed their own customers for the packaging and packaging business relationship issues.
Williams said: “Hughes said business professor is a commercial relationship with customers rather than the issue of partnership is right in this situation depends on packaging manufacturers to change, they not only have to actively track sales leads, but also passionate way to make friends with customers. ”
“Packaging companies should make efforts to change the packaging as the ordinary people to the idea of consumer goods, it is actually a value for our clients products and services.”
Hughes said in his speech, sustainable packaging is now a trend to reduce the carbon footprint means for enterprises to save money. He said: “This is a fact that an increasing number of shareholders would be interested in environmental issues, so packaging companies must go in front.”
Looking ahead, Hughes that the packaging companies will face a food label, the more stringent recovery requirements and carbon footprint and water footprint and other issues challenges. Private labeling and packaging standards will continue to improve, the market for simple and easy to read the label packaging demand will increase.