Clamshell Packaging Manufacturer

In today’s day in age, consumers are constantly reminded of the importance of sustainable living and making greener decisions. The opportunities for reducing waste, reusing packaging, bottles and containers, and recycling wherever possible are endless and we’ve seen the world come together to ensure a brighter tomorrow for the population and for the Earth.

While consumers are doing their part and integrating these positive changes into their daily lives, we should be taking a deeper look at what packaging companies – often seen as ground zero for waste production – are doing to ensure that their products are making a difference whether it be for the environment, for unique or niche industries, for social good, and ultimately for future generations.

For the Environment
Sustainable packaging. Sustainable beauty products. Zero waste cosmetics. Ethical packaging. Environmentally responsible packaging. Packaging and the environment. Food packaging companies. Reusable cups. Environmental sustainability. Deforestation effects. Sustainable pet food packaging. Hand sanitizer. Glass vs plastic packaging. Advantages of glass packaging.

If Mother Nature could celebrate the innovation and advancements that the package industry has accomplished in recent years, we’re sure she would! While there is an ongoing need for companies to provide environmentally-friendly alternatives, it goes without question that we’re certainly on the right track. As more companies strive to create safer, smarter and greener solutions, it’s important to acknowledge that the collaborative efforts of companies across the board is what will determine how the environment benefits from the shift.

As companies develop new and improved packaging options that will drive impactful industry action and foster a sustainable future, transparent and honest business practices should be at the forefront. The Federal Trade Commission (FTC) – a federal agency that protects consumers and businesses by preventing deceptive and unfair practices – has released “Green Guides”, which is a useful resource that encourages and regulates the use of environmental marketing claims. This guide is available to the public and offers insight to a range of terms such as compostable, degradable, and recyclable. The guide also provides context for claims that products are non-toxic, ozone-safe or ozone-friendly, and made from renewable materials.

Successful food packaging must not only arouse consumers’ attention and interest in products through the use of shapes, colors, patterns, and materials, but also enable consumers to accurately understand products through packaging. Because the purpose of people buying is not packaging, but the products in the packaging. The most effective way to accurately convey product information is to truly convey the image of the product. Fully transparent packaging can be used. The product can be displayed in a window on the packaging container. Product graphics can be drawn on the food packaging. Concise text descriptions can be made on the packaging. , You can print color product photos on the packaging and so on.

To accurately convey product information also requires the grade of packaging to be compatible with the grade of the product. Covering or exaggerating the quality and function of the product is a failure packaging. The ginseng exported from my country was once packaged in sack and carton. Foreign businessmen suspected that it was dried radish, so naturally they understood from this crude packaging grade.

On the contrary, low-end products with luxurious and expensive packaging will not attract consumers. At present, most of the small food packaging printing on the market in our country is very exquisite. The eye-catching colors, gorgeous patterns and silver glittering aluminum foil bags plus moving instructions are very attractive to consumers, especially children, but many times The value of the food in the bag is far from the selling price, which makes people feel deceived. Therefore, the grade of the packaging must be adapted to the grade of the product.

According to the successful experience in the domestic and foreign markets, the packaging of high-end consumer goods used by high-income earners mostly adopts simple and clear pictures, soft and elegant colors and high-quality materials; low-end consumer goods used by low-income earners , It uses obvious and bright colors and pictures, and then uses the term “economical” to express it. This is to accurately convey product information to consumers and make them understand.

To accurately convey product information also requires that the shapes, colors, patterns, etc. used in the packaging do not violate people’s habits and lead to misunderstandings.

For example, there is experience in the use of color in food packaging design: butter does not use yellow packaging design but uses other colors to be unsalable, and coffee packaging in blue cannot be sold, because people have long been aware of the product content represented by certain colors With a relatively fixed understanding, these colors can also be called commodity image colors. The color of the product image comes from the product itself, tea color represents tea, peach color represents peach, orange represents orange, yellow represents butter and mayonnaise, green represents vegetables, and coffee color is derived from coffee.